According to Technavio, the global wasabi market can be worth USD 422.2 million by 2029. This is because multiple industries are showing interest in this. Especially personal care and the F&B sector are the main contributors and they want to target consumers seeking authentic and functional ingredients by leveraging this trend.

More than that, while Asian cuisine is reaching each corner of the world, wasabi’s demand is also growing simultaneously and is not going to stop in the near future. Particularly, one can find wasabi, where sushi and other Japanese dishes are already popular.

Wasabi is undoubtedly appealing to its consumers, but its USP is the anti-inflammatory and antibacterial properties it contains. Plus, it also comes in varieties like fresh, powdered, and paste forms. If we see it application-wise, culinary, pharmaceutical, and cosmetics companies will top the list.

Due to its traditional influence, Asia-Pacific is still the largest market for it. This is mainly due to its emerging demand in countries like China and South Korea. North America and Europe are also fast-growing regions.