The FSSAI is coming up with new food safety measures to ensure safer food handling and transparency. So, consumer health always remains the priority for them, as we can see regular updates from the regulatory body.

E-commerce food business operators (FBOs) are the prime target this time. Now, they must ensure food safety and hygiene training for last-mile delivery personnel. Contamination can be prevented with this approach while maintaining the quality standards. Plus, high-risk food products should be monitored strictly from now on. This is how they are encouraging companies to meet safety norms.

If we talk about how they are improving accountability, all the FBOs have to link their PAN with their FSSAI license. This is also mandatory for new applications, while existing ones should update the details by March 31, 2025. Traceability and regulatory oversight will become simpler after this implication.

More than these terms, FSSAI is also targeting misleading food advertisements. So from now on, it is a must for companies to submit a self-declaration certifying compliance with advertising standards before publishing anything. There is also a new guideline for sportsperson-related food products. This is to make sure that they do not contain any substances that the World Anti-Doping Agency (WADA) has already banned.

Overall, these updates are primarily focused on consumer health and safety, which also encourages companies to comply and be transparent simultaneously.