In its first phase, the initiative aims to collect 2.5 lakh used cartons from across the city, which will be recycled into 25 garden benches to be installed in selected public parks. This collaborative effort brings to life the principles of recycling, the circular economy, and community participation, with citizens at the heart of the transformation.
A life-size, carton-shaped collection bin will now travel across prominent locations in the city, encouraging schools, housing societies, businesses, and individuals to deposit their used beverage cartons. To make participation easy and accessible, more than 160 drop-off points have already been set up across Mumbai — including 57 Reliance Retail and Sahakari Bhandar stores, as well as over 100 schools, RWAs, churches, institutions, and other locations.
As the city works toward the 2.5 lakh carton target, 22 more benches will be created and donated — transforming waste into symbols of community action and environmental stewardship.
“Sustainability is one of the seven pillars of Rotary’s thrust areas, and we always work on causes related to environmental protection. We have long been collaborating with MCGM and corporates to set up street furniture made from recycled waste to spread awareness. We are happy to see that Tetra Pak has come forward to support the cause and help create awareness. We are glad to serve as a bridge between benefactor and donor,” added Ajay Mishra, President, Rotary.
The initiative is being implemented on-ground by RUR Greenlife, a long-standing Tetra Pak partner known for its work in waste management and citizen-led recycling. Media outreach is being supported by the Free Press Journal.
This campaign is part of a program called ‘Go Green with Tetra Pak’, launched in 2010 by Tetra Pak in collaboration with Reliance Retail and RUR Greenlife. The program encourages Mumbaikars to drop off their used beverage cartons at various collection points across the city. These cartons are then recycled into useful items like desks and garden benches and donated back to society.
Tetra Pak cartons are paper-based, recyclable, and increasingly being recycled through a robust ecosystem nurtured by Tetra Pak over the last 20 years, working closely with various stakeholders such as urban local governments, NGOs, brand owners, academia, and consumers.
