Domino’s Pizza, India’s leading QSR chain, has chosen MoEngage, the leading insights-led customer engagement platform, as their strategic partner to help the brand optimise customer experience across all customer touchpoints.

The solution will enable business leads to make informed data-driven business decisions, enhancing business efficiency and revenue.

The company’s AI-powered solutions will enable the brand to consolidate customer profiles, and purchase data collected from 1400 plus stores and other online channels, and gain a 360-degree view of each customer through 50 plus tracked attributes.

This will further help instrengthening their customer engagement strategies. The AI-powered platform will enable marketing teams to craft personalised, cross-channel experiences during micro-moments and offer a delightful brand experience.

Sandeep Anand, EVP and chief marketing officer (Domino’s) at Jubilant FoodWorks, said, “The consumer’s expectations from brands have evolved in the recent past, and today customers love personalised experiences. We’re committed to offering our customers an experience that makes them feel happy, valued, and cared for. By partnering with MoEngage and using their one-of-a-kind insights-led customer engagement platform, our teams will be better equipped than ever to deliver on this promise.”

Raviteja Dodda, CEO and co-founder of MoEngage, said, “Domino’s India is one of the leading brands that reflect customer-centricity at every customer touchpoint. I am truly excited that Domino’s has chosen MoEngage as a strategic engagement partner.”

“We believe that our AI-powered technology can help their team make faster data-backed decisions. We look forward to supporting Domino’s as they lead the change with omnichannel customer engagement,” he added.

The brand joins the growing list of enterprise companies in India and worldwide that trust the company to deliver a consistent experience across multiple devices and touchpoints. The company’s customers include Flipkart, Ally Financial, Nestle, McAfee, Vodafone, Airtel, and Landmark Group. Over the last 12 months, an increasing number of consumer brands have realised the need to leverage data and craft meaningful conversations instead of generic communication. The company aims to build the most advanced customer engagement technology that helps brands execute on this vision and fulfil evolving consumer needs