Diageo-owned rum brand Captain Morgan has added a new spiced apple variant to its portfolio this autumn.

Captain Morgan Sliced Apple Spiced Rum features the brand’s signature original spiced rum infused with a subtle hint of ginger and the taste of ‘fresh cut apples’.

Available across the US and Canada, the new flavour is said to provide a twist on a classic as Diageo aims to “shake up the rum category”.

The brand suggests serving the 35% ABV rum neat, on the rocks or as a chilled shot. Otherwise it recommends using it to make some signature cocktails such as apple mule or apple crisp.

The new flavour will join Captain Morgan’s existing portfolio of rum flavours such as white rum, pineapple rum, coconut rum and grapefruit rum. Last year, the brand released a gingerbread spiced variant for a limited time.

“Captain Morgan has always been about uniting the crew and creating lasting memories,” said Sam Salameh, vice president of Captain Morgan.

He added: “These days, we all could benefit from a little more fun in our lives – there’s always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavour of Captain Morgan Sliced Apple is the latest proof of just that.”

The new flavour is available to purchase across the US and Canada for an RRP of $15.99 per 750ml bottle.


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