These GI-tagged coffee drip bags are designed for simplicity and effortless brewing and require just hot water and no equipment, said Coffee Board Secretary and CEO K.G. Jagadeesha at a media conference. “Only boiled water and a mug are required to brew a quality cup of pure black coffee,” he said.
Each drip coffee pouch contains five GI-tagged Arabica coffee varieties: Coorg Arabica, Chikmagalur Arabica, Bababudangiri Arabica, Araku Valley Arabica and the Monsooned Malabar Arabica coffee.
According to Mr. Jagadeesha, the drip bags being marketed under the India Coffee brand will be made available across all e-commerce platforms. “We are planning to sell coffee online to popularise and promote GI-tagged coffee and make them accessible to consumers across the country,’‘ he added.
“Coffee farmers and entrepreneurs are getting training from the conception stage to the product stage. Even private coffee players can benefit from this training and start focusing on promoting GI-tagged pure coffees of India,’‘ said Coffee Board officials.
Under Atal Innovation Vision, the Coffee Board has been offering training to various coffee farmers and coffee entrepreneurs. Some 68 coffee startups, including over 20 start-ups in Karnataka, have come up under this scheme.
As per CRISIL estimates, India’s current coffee consumption is estimated at 95,000 tonne
