company name and identity following the move to a standalone company.
COPENHAGEN, Denmark. May. 20, 2021 – Chr. Hansen Natural Colors A/S, the
leading provider of natural colors with the widest natural color
portfolio in the industry, has announced today the company will be known
as Oterra(tm), effective immediately, and will begin the process to
operate under the new name.
The new name, Oterra, is inspired by the Latin word for earth. The
rebranding reflects the company’s commitment to provide the world with
colors from natural sources, and contribute to food that is natural,
authentic, safe and sustainable. The company’s ownership and staff have
not changed.
CEO, Odd Erik Hansen stated “We have been producing natural colors for
more than 145 years now – our new name and brand identity are rooted in
this proud heritage and reflect our belief that nature provides the best
ingredients. We help our customers meet the increasing global consumer
demand for natural products by utilizing the power of nature’s true
colors and our unrivalled expertise in colors for food, beverage and pet
food.”
The new name is the latest in a string of announcements for the company
which was acquired by investment organization EQT in 2021. In April 2021
the company announced its first strategic investment with the
acquisition of SECNA Natural Ingredients Group S.L., a move which
supports EQT’s strong growth plans for the company.
Cees de Jong, Oterra Board Chairman, commented, “The board is very
excited about the relaunch as Oterra – a name and identity that
encapsulates our purpose and sustainable value proposition. We see great
growth ahead for Oterra and are confident the company will accelerate
its development under its new brand.”
