With their brand tagline “Go Healthy With Millets” Bonn Group of Industries has taken this initiative to support the International Millets Year and the Indian government’s Millet Mission to promote millet and provide Indians with a nutrient-rich diet by introducing a range of millet-based bread and bakery products.
Speaking on the launch, Amrinder Singh, director, Bonn Group of Industries, said, “Our brand’s objective has always been to provide naturally healthy bread and bakery products that have multiple health benefits. The year being declared as International Millet Year by WHO has given brands like us yet another opportunity to introduce something healthy like millet bread for our consumers that is cholesterol-free, trans-fat-free, a source of protein, is good for digestion, contains high fibre and helps people achieve and maintain a healthy weight, low in GI. The launch gives a fresh perception of the values and character represented by our products. The product has been developed after extensive consumer research and we are confident that it will soon be the preferred choice in its category amongst all healthy snack lovers.”