A different packaging shape and fabulous artwork decoration, using the square SuperCube® pail from Berry Superfos, have led to optimised logistics and excellent shelf standout for a range of products from Italian food company Kata Food.

Kata Food is a family-owned business based on the island of Sicily, from where olives, preserves in oil and pickles, are shipped to a number of European markets. Previously a round pail was used for these products but the company then decided to take a fresh look at the packaging, as Fabrizio Salemi, Kata Food’s Area Sales Manager (South East Asia and Middle East), explains:

“We wanted to change the shape of our pack to something more attractive and practical. We are very pleased with the square shape and the convenient handles. The SuperCube® bucket proved to be an excellent choice. It looks outstanding on shelf