Bacardi has launched a collection of Twistails cocktail pods, designed to allow consumers to make ‘bar-perfect’ cocktails at home.
The recyclable dual chamber cocktail pods are filled with Bacardí rum and natural flavours. Consumers can make a cocktail by adding water and ice to the Twistails shaker, attaching the strainer and their cocktail pod of choice before twisting and shaking well.
Twistails is launching with three Bacardí rum cocktails – mojito, strawberry daiquiri and rum punch – and the range will soon be expanded to include more brands from the Bacardi portfolio.
“With more and more people seeking convenience and home entertainment solutions, we asked ourselves how Bacardi could use its expertise as one of the world’s top spirits companies to create a product that would address this gap; and this is how Twistails was born,” said Ankush Manchanda, digital and ecommerce director for Bacardi.
“With the launch of Twistails we wanted to provide a solution that will show people you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home – it can be as easy as a twist and a shake.”
Twistails is available on Amazon UK and Amazon Germany. The starter pack, which includes the Twistails shaker, strainer and six pods, has an RRP of £26.99, while a replenishment pack of six single cocktail pods is available for an RRP of £22.99.
The pods range from 38.1-43.7% ABV depending on the cocktail.
Bacardi recently unveiled plans to launch a new biopolymer spirits bottle in 2023, which it says will biodegrade in 18 months without leaving behind harmful microplastics.
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