The India Pavilion, organised by APEDA under the Ministry of Commerce and Industry, will be featured at the international event scheduled to take place from March 15 to 17 in Düsseldorf, Germany. The pavilion will highlight premium Indian single malt whiskies and spirits from leading exporters, reflecting the country’s growing presence in the global spirits market.
Among the companies participating in the showcase are South Seas Distilleries, United Spirits Ltd (USL) and several other Indian producers. The pavilion will present a range of premium spirits, including Indian single malt whiskies that have increasingly gained recognition in international markets.
South Seas Distilleries, one of India’s oldest distilling houses, will display key brands such as Crazy Cock Indian Single Malt Whisky and Six Brothers Mahura. These products represent a combination of traditional distilling heritage and modern innovation in India’s evolving spirits industry.
Visitors to the India Pavilion will have the opportunity to explore a diverse portfolio of Indian spirits, interact with brand representatives and gain insights into the unique characteristics of Indian whisky production. Industry experts note that India’s tropical climate plays a significant role in whisky maturation, as higher temperatures accelerate the interaction between the spirit and wooden casks.
This accelerated maturation process allows Indian whiskies to develop complex flavours within a shorter period compared to whiskies matured in colder regions.
ProWein Düsseldorf is one of the most influential global platforms for the wine and spirits industry, attracting thousands of importers, distributors, retailers, sommeliers and industry professionals from across the world.
APEDA said participation in the event will help Indian exporters strengthen international partnerships and expand export opportunities for Indian spirits. As global consumers increasingly explore new whisky origins, India’s premium spirits producers are expected to play a larger role in the evolving global whisky market.
