First introduced last year as a category-first innovation, the plum cake ice cream cake quickly emerged as one of Havmor’s most talked-about launches, witnessing strong demand across brand parlours, retail outlets and delivery platforms. Encouraged by the overwhelming consumer response, Havmor has reintroduced the product to anchor its Christmas portfolio once again.
Plum cake has long been synonymous with Indian Christmas traditions, signalling the onset of winter and festive warmth. Havmor’s interpretation blends the rich, spiced flavours of the classic plum cake with the indulgence of ice cream, creating a dessert that balances familiarity with novelty. The result is a celebratory offering designed to appeal to families, young consumers and gifting occasions alike.
Commenting on the launch, Rishabh Verma, head – marketing, Havmor Ice Cream Pvt. Ltd., said the product reflects the brand’s focus on innovation rooted in cultural moments. He noted that Havmor aims to lead the category with ideas that elevate celebrations while delivering memorable consumer experiences.
Echoing this sentiment, Janaki Patel, AGM – marketing, Havmor Ice Cream Pvt. Ltd., described plum cake as a flavour steeped in memories of family rituals and holiday cheer. She added that the Plum Cake Ice Cream Cake brings together tradition and modern indulgence, creating moments of togetherness around the festive table.
With its emotional connect, distinctive flavour profile and limited-time availability, Havmor’s plum cake ice cream cake is positioned as a standout dessert this Christmas whether as a festive centrepiece, a Secret Santa surprise or a thoughtful gift for loved ones.
