Prasuma is already well-known for their premium-quality and diversified products. Momos, baos, Korean fried chicken, and deli meats are some of their primary offerings in both the online and offline retail market.
Moreover, they have their own direct-to-consumer platform called Meatigo, through which they deliver products within 3 minutes in major cities.
ITC continuously looks for expanding opportunities and they find this deal to be aligned with the same. It looks like the frozen and ready-to-cook food sector is going to be a synonym of the brand’s name. They already have a market value worth ₹10,000 crore that will grow significantly if the company is acquiring potential businesses at this pace.
Prasuma’s CEO Lisa Suwal and COO Siddhant Wangdi have also expressed their excitement regarding this partnership. It will be interesting to see how they utilize this opportunity.
