Users were already able to order their favourite meals through Ola’s ONDC platform. However, this new approach will help elevate their offerings. They are also focusing on delivering groceries—diversification and bundled delivery services.
The company is also leveraging ONDC’s logistic services to make its supply chain more efficient. This will strengthen its overall operation and allow it to scale nationwide effectively.
Consumers from metropolitan hubs and rural markets can easily access Ola’s quality dining options. The company will also introduce warehouse services on ONDC for storage and inventory management solutions. Cloud kitchens and restaurant chains will be more profitable after its application.
So, Ola is all into democratising commerce with this strategic approach. They want to become the largest buyer app in ONDC’s platform while the platform itself will evolve simultaneously.
