Industry leaders like Blinkit, Zomato, Swiggy, and Zepto are already in the race and delivering everything related to the daily needs of the masses. Whether it is groceries or gourmet meals, the fast and convenient need for these necessities has created a hunger game between giants.
Now, everyone is focusing on innovation and new ideas to gain an edge in this segment. Due to this, various technologies, partnerships, and hyperlocal networks are being developed.
More than that, this segment also has its subcategories. Blinkit and Zepto are known for delivering groceries, while Zomato and Swiggy do meal delivery. Simultaneously, new platforms are all set to target premium beverages or health-focused snacks. Swish and SNACC are some of the relevant ones doing it.
Overall, quick commerce is working because their business models are optimised with today’s fast-paced lifestyle. The competition is also increasing day by day with new offerings and innovation; no one wants to leave the chunk behind and grab a large market. This is good at some point if the companies are not compromising on quality while doing that.
