The UP government selected CHUK because it aligns with its RACE initiative. This initiative is all about controlling plastic use while promoting a clean environment in every way possible. With this approach, eco-friendly practices will rise at the world’s largest gathering.
There is a product from CHUK called tableware, made of bagasse (sugarcane pulp). These are designed to maintain hygiene and sustainability and will be distributed throughout participating restaurants during the event. This has also been selected after too many tests; that is how it can resist even 100-degree hot oil and water. So, this durable material will play a huge role, along with many skilled quality control specialists ensuring its quality.
Jagdeep Hira, India Business Head at Pakka Limited, said about the partnership, “We are immensely grateful to be a part of the MahaKumbh Mela, the world’s largest religious gathering. This sacred gathering holds a special place in the hearts of millions, and we feel truly fortunate to contribute to its success with our eco-friendly solutions. This partnership reflects our commitment to blending spiritual values with environmental responsibility, and we are humbled to be part of this congregation and contributing towards creating a cleaner earth.”
Overall, this will be a great success for the brand and a good strategic move from the mela authority’s side, which will bring better-than-expected results.
