Recently, they have appointed two key leaders: Sarah Burnett as Senior Vice President of Brand Marketing and Brad Hildebrandt as Vice President of Culinary Innovation. Burnett has experience with brand storytelling and digital strategies. This will help Panera leverage technology so that they can better connect with their customers. Meanwhile, Hildebrandt’s culinary expertise will help create unique and appealing menu items.
This combination will set Panera apart from competitors. This is what their holistic approach indicates as well. More than that, their strong digital footprint and loyalty program will be more effective after this decision—for strengthening customer engagement and sales. Panera is too committed when it comes to maintaining its reputation in fast-casual dining.
Overall, if they can sustain this approach and focus on personalisation as they are doing, it will definitely let them reach their goal smoothly
