Lots of durian was imported in China alone in 2023. Durian-flavoured snacks, desserts, and beverage products are being produced by many companies.
On the other hand, these durian imports are letting exporters from Thailand and Malaysia make huge profits. At present, all the companies in the F&B sector are leveraging this trend by offering durian-inspired items. One can have ice creams and monocakes of the same flavour. Plus, the fruit’s health benefits make it more appealing.
This demand is the reason businesses are creating huge sustainable supply chains and quality standards. So, cross-border trade is something expected very soon, where innovation will also contribute its part.
Overall, this shows that the durian’s popularity in China is not just a temporary trend but is here to be sustained. This is a global opportunity within the sector.
