The brand has various fruit-based drinks to offer, as they mainly target health-conscious consumers seeking natural and flavourful options instead of carbonated beverages. More than that, offering Dal products will let Kalimark grab a wider segment this time. They understand the Indian market very well and their focus on quality and affordability are the key differentiators.
Plus, they already have a loyal customer base for their unique-tasting Bovonto soda and other beverages, which mostly come from South India. Now, they have decided to mould their offerings because consumer preferences are also changing, and diversified food and beverage demand is also increasing. So, introducing juices and Dal products is their first step in aligning with this vision. This overall will make them grow a more stable FMCG brand if they can cater to everyday household needs smoothly.
With this move, Kalimark has started creating the base for its long-term growth. They can also reach a wider demography than just operating mainly in south India.
