The vibrant red vans of Lotte Choco Pie will travel through various districts, towns, and villages for over three months, bringing the popular snack closer to rural consumers. The campaign includes engaging on-ground activities at schools and popular gathering spots, featuring fun elements like dance, games, quizzes, and a Choco Pie-shaped mascot, designed to captivate children and adults alike.
Milan Wahi, Managing Director of Lotte India, expressed his enthusiasm for the campaign, stating: “We see a tremendous opportunity to connect more deeply with consumers in these regions. Our leadership in the category reflects our deep understanding of consumer preferences and our ability to adapt to their evolving needs. This campaign allows us to get closer to our consumers in the rural markets that have been instrumental in driving our growth. We are committed to continuing our significant investments here, aiming to boost Lotte Choco Pie’s market share and build lasting awareness and loyalty.”
The ‘Love & Lotte’ campaign, launched nationally in October 2023, seeks to strengthen the brand’s connection with consumers by celebrating everyday moments with Lotte’s Choco Pie. In its first phase, the campaign featured four joyful TV commercials. The second phase, focusing on rural areas, aims to make Lotte Choco Pie a popular choice among rural consumers, spreading joy and celebration throughout these regions
