An aspect that came up in this study was that of snacks and main course meal timings merging or overlapping. 67% of females & 64% of males confessed to indulging in anytime snacking. Recall or association of snacks with ‘meals’ is a very interesting finding of this study. 53% of females & 46% of males associates snacking with a mini meal.
Snacking is viewed as a mood uplifter by both genders, thereby highlighting the correlation of emotions to snacking. Throwing light on the food-mood connection of genders, the Godrej Yummiez report unveiled that 74% women snack more when they are happy, i.e. 4% more as compared to men (70%) and 60% women snack more when they are sad, i.e. 8% more as compared to men (52%).
Speaking on the insights and the report, Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited, said, “As the foremost player in the ready-to-cook category, Godrej Yummiez strives to understand the dynamic patterns defining snacking amongst people in the country. The India Snacking Report clearly shows that both genders equally prefer snacking and make their choice basis moods, and preferences. Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars. Speaking specifically of the Taste pillar, Indian snack categories will have a larger influence over both consumers and brands.”
Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore