In an endeavour to deliver effective solutions to the milk collection problems faced and to strengthen dairy sector, White Gold Technologies LLP, innovative solutions provider for dairy industry, has won an award in eliminating milk adulteration category at ‘Startup India- Animal Husbandry Grand Challenge’ 

The Government on Friday (May 8, 2020) awarded 12 startups for their innovations addressing problems faced by the animal husbandry and dairy sector. Ministry of Animal Husbandry, Dairying and Fisheries Giriraj Singh announced the winners of ‘Startup India-Animal Husbandry Grand Challenge’. 

The ministry in partnership with Startup India had launched the challenge to hunt for innovative and commercially viable solutions to address the problems faced by the animal husbandry and dairy sector.  

White Gold Technologies has won the laureate in the category of eliminating milk adulteration. The company has also won a cash grant of Rs 10 lakh.

Ankur Shah, CEO, White Gold Technologies LLP, “In this current COVID-19 situation and to keep the dairy sector away from the risk, our RMCU solution will be significant as it ensures operator-less milk collection. It also benefits farmers as this state-of-the-art solution brings transparency in the dairy sector.”

The company’s product Robotic Milk Collection Unit (RMCU), a state-of-the-art solution to make milk collection easier and to address problems with the collection process. This revolutionary solution, Robotic Milk Collection Unit (RMCU™), measures the Milk Volume, Solids Not Fat (SNF) and the Fat content of the milk poured by the individual farmers via respective RFIDs. The farmer selects the source of milk whether from cow or buffalo; after the milk is poured, it is analysed under 8 parameters. The milk gets rejected in case of not meeting the requisite standards through a separate outlet followed by an Automatic CIP to clean the sensor. This ensures that the process is completely contactless and free from human contact.

With this win, the company will be provided with incubation offers. The incubator would be responsible for physical incubation for up to 3 months, mentor matchmaking, lab facility and testing facilities. The activities of the startups will be tracked for up to nine months after the completion of the programme.

As many as 157 applications were received in this technology hunt. The 12 startups will be given cash grants worth Rs 1,02,00,000. The challenge was launched by the honourable Prime Minister Narendra Modi in September 2019 during a National Animal Disease Control Programme in Mathura.