It currently has 12 stores across Bangalore serving beverages (tea, coffee, coolers), snacks and merchandise. The business is a good strategic fit for IHCL, and can be synergised with their Qmin brand.
Sunil D’Souza, MD and CEO, Tata Consumer Products, said, “This is in line with our strategy of streamlining and simplifying our operations. Though it is a relatively small venture in its current form, exiting Tata Cha will enable us to sharpen focus on our core FMCG business.”
It is the principal food and beverage interests of the Tata Group under one umbrella. Its portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini meals. It is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, and accounts for an annual turnover of Rs11,600 crore with operations in India and International markets