Pizza Hut, India’s well known pizza brand, has strengthened its contactless service portfolio in India, ensuring trust in every bite as the single most important priority. The experiential contactless service was especially curated for customers who want their pizza right out of the oven, untouched by any human hand so that customers continue to have access to tastiest pizzas that are safe and hygienic. The brand remains committed to ensure optimum level of safety and hygiene for customers to get their pizza, throughout the lockdown period and beyond via contactless experience across platforms: Delivery, Takeaway, Dine-in and now introducing the On-the-Go Takeaway service. Here, customers can pick up their order while on-the-go directly from the brand’s oven to their ride. Currently, more than 75 per cent of the business is coming from the delivery channel, and the brand witnessed significant increase in cheque sizes on delivery orders during these times, especially for orders meant for groups of people living together. Therefore great value offers have been running on all channels –‘Buy 1, Get 1 Free’ on medium pizzas and Triple Treat Box wherein one can save 40 per cent – both these offers are meant for families and larger group sizes. ‘My Box’ starting at Rs 179 is also launched in select cities, across delivery and takeaway for solo consumption, as people will be conscious about sharing food amidst the pandemic. Additionally, the combo of two personal pizzas starting at Rs 99 (each) is available for dine-in customers to enjoy. Even takeaway is clocking higher numbers than last year, leave alone pre-Covid as the process is very fast, efficient and safe, making it a preferred choice for customers while transiting. Dine-in across all is also bound to pick-up as Indians are very social and they will continue to spend on great quality food and special dine-in experiences. With the unlock, the brand resumed its dine-in service by implementing contactless dine-in processes across all restaurants, wherein right from accessing the menu via QR codes placed on the table to making payments, the entire process is made digital. With contactless services in place, the brand upgraded their digital assets including the website, m-site and mobile app for a faster, easier and more seamless experience. Several location data and geo-fencing tools have also been introduced to augment delivery efficiencies. Neha, marketing director, Pizza Hut India, said, “Post-unlock, more people are moving out of their homes for work and they will need access to safe and hygienic food. Our contactless services ensure trust, safety and hygiene in every bite of the meal. We have been responsive to customer needs in the new normal by offering value deals and innovative contactless experiences across platforms while ensuring that our team members and guests feel safe, valued, and cared for.” “Most of our restaurants are offering contactless deliveries and takeaways for orders through our app or website. As a brand that has been loved and trusted by consumers for so many years, safety and health of our consumers is of paramount importance to us. People believe in the quality of food we serve, and we continue to keep pace with the consumer, who remains as always, the king.” she added
Pizza Hut Strengthens Contactless & Hygienic service portfolio in India
by Admin | Aug 4, 2020 | News & Updates | 1 comment
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