PepsiCo’s Cheetos brand has entered the pasta aisle with its latest ‘fan favourite’ combination launch in the US, Cheetos Mac ‘n Cheese.
The brand’s latest product taps into the growing trend of at-home consumption amid Covid-19 – which was reflected in PepsiCo’s recent quarterly results – as it combines an “at-home staple” with its cheesy snack.
Cheetos Mac ‘n Cheese is said to deliver the same bold and intense flavour experience of regular Cheetos and is available in three varieties: Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño.
Made with authentic Cheetos seasoning, the corkscrew pasta noodles are also inspired by the brand mascot Chester Cheetah’s tail. It is available to buy in both single box and cup format.
The new product comes shortly after PepsiCo launched Cheetos Popcorn in two flavours: Cheddar and Flamin’ Hot.
Cheetos Mac ‘n Cheese is the latest innovation designed by both divisions of PepsiCo Foods North America: Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni brand.
“We’ve seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes — whether at restaurants, or now more than ever, at home,” said Rachel Ferdinando, SVP and CMO at Frito-Lay North America.
She added: “Cheetos Mac ‘n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favourite. We’re putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise.”
From 8 August, Cheetos Mac ‘n Cheese is available to purchase exclusively at Walmart stores nationally for an RRP of 98 cents. A further roll out is planned for 2021
News & Updates
Viacom18 Consumer Products, a part of India’s leading media …
Read More
Read More
LBC Films, a film production house by Leads Brand …
Read More
Read More
Parason, one of the largest manufacturers & suppliers of …
Read More
Read More
If you were looking for an apt reason to …
Read More
Read More
Bagrrys India Pvt. Ltd, a leading breakfast cereals & …
Read More
Read More
Bryer, a subsidiary of the Pahwa Group, showcashed its …
Read More
Read More
Cocoashala, India’s first and only cocoa/chocolate incubation center for/by/of …
Read More
Read More
Syntegon showcases its line expertise in horizontal packaging solutions …
Read More
Read More
India must not be satisfied by becoming the world’s …
Read More
Read More
After ruling the Indian household with Rajdhani Besan the …
Read More
Read More