Walmart-backed Ninjacart, India’s leading agri-startup that leverages technology and data to organise the global agriculture ecosystem, joins forces with Philippine B2B agritech innovator Mayani in a landmark deal. This strategic partnership sees deploying capital alongside cutting-edge supply chain technology and its advisory services to fuel its innovation and growth trajectory. It will also support the expansion efforts and jointly establish an integrated Asian agri-food supply chain that would catalyse more digital innovations geared to address Asia’s complex food basket.

The investment facilitated through its venture funding arm, NinjaVentures, marks a significant step in its international expansion strategy. The partnership will focus on identifying and addressing global food supply gaps, leveraging cross-border opportunities to amplify its market presence. The agri-startup will integrate the company’s advanced technology, source traceability, and inventory management solutions to achieve inter-operability, hyper-efficiency, predictive modeling, and to enhance its supply chain efficiency.

Kartheeswaran K K, co-founder & CEO, Ninjacart, said, “Our investment in Mayani reflects our unwavering commitment to revolutionize global agri commerce. By bridging the expertise of two agricultural powerhouses, India and the Philippines, we aim to create a transformative impact and unlock new opportunities in the Asian agri-commerce landscape and beyond.”

Ochie San Juan, co-founder and chief farmer at Mayani, said, “The strategic additionality beyond capital, coupled with Ninjacart’s deep understanding of the Asian agri-supply chain, excites us about this investment. It strengthens the locus of our business, which is tech-enabled output market linkage, that further reinforces our upstream interventions on climate-positive inputs and rural financing.”