Starbucks and Nestlé are looking to capitalise on projected growth in the creamer category with the launch of Starbucks Creamers in the US.
Going on sale as of August, the line will be available in three flavours inspired by beverages served at Starbucks cafés: caramel macchiato, white chocolate mocha, and cinnamon dolce latte.
The launch marks the first time the Starbucks brand has entered the refrigerated creamer category and comes after Nestlé paid $7.15 billion for exclusive rights to sell Starbucks’ line of packaged products.
Less than a year from inception to shelf, Starbucks Creamers are the fourth product platform developed since the companies formed the ‘global coffee alliance’. In February, Nestlé launched its first line of Starbucks-branded coffee products.“Nestlé has been a leader in the creamer category since launching Coffee-Mate in 1961 and we continue to innovate and help drive category growth,” said Daniel Jhung, president of beverage, Nestlé USA.
“In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavours they know and love from the comforts of their home.”
Duncan Moir, president, global channel development at Starbucks, added: “We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favourite Starbucks experience and flavours at home and outside of our cafés.”
News & Updates
First recently launched TooTLabs on Google Play Store, which …
Read More
Read More
The FSSAI has issued guidelines for submission of application …
Read More
Read More
This year in March, BL Agro introduced a revolutionary …
Read More
Read More
The FSSAI has decided to use Aadhar number as …
Read More
Read More
Emami Agrotech Ltd, the branded food arm of the …
Read More
Read More
The Food and Drug Administration (FDA), Maharashtra, is intensifying …
Read More
Read More
PepsiCo’s philanthropic arm, the PepsiCo Foundation as part of …
Read More
Read More
McDonald’s India – North and East, owned and operated …
Read More
Read More
Marking the 35th year of its operations in the …
Read More
Read More
In order to ensure overall development of Food Processing …
Read More
Read More