PepsiCo-owned Naked Juice has introduced new 100% recycled plastic bottles across its entire range of smoothies in the UK.
The move will take place across the whole Naked smoothie range including Naked Machines, Naked Lean and its most recently launched Naked Zing.
With the packaging shift, Naked claims it is the only juice/smoothie brand in grocery retail that currently offers a bottle made from in 100% recycled plastic.
The bottles will also feature new modernised labels with an emphasis on Naked’s 100% recycled plastic message, as the brand invites drinkers to help reduce plastic waste and ensure the bottle is placed in a recycling bin after drinking.
The release of the new bottles aligns with PepsiCo’s sustainability strategy and the company’s aim to reduce 35% of virgin plastic content across its beverage portfolio by 2025.
Charlotte Ashburner, senior marketing manager at PepsiCo, said: “We know consumers are looking for ways to make a positive difference by supporting brands that address causes they care about and that they remain mindful of the impact of plastic usage on the environment.
“Our new bottles mean that smoothie drinkers can act in a more sustainable manner, whilst also enjoying delicious smoothies with a fruit boost throughout the day.”
The new 100% recycled bottles are currently available across all stockists of Naked smoothies, including Tesco, Sainsburys, Asda, Morrisons and Ocado.