Sundar Subramanian, managing director, Mirra Group of Companies, said, “The group was marketing filter coffee only in Chennai and Coimbatore. During this year, it would expand to Karnataka, Hyderabad and Kerala.”
“The group would expand to Mumbai and Delhi during the next financial year and plans to open at least 100 kiosks in Tamil Nadu, including in the Chennai airport, by this year,’ he added.
According to the Mira chief, despite the pandemic and its ensuing lockdowns the online sales of coffee doubled and institutional sales remained too performed well.
The company exports its coffee products to Singapore and New Zealand. It has also added estate products like spices and wood-pressed oils in its catalogue. It has 175 acres of coffee estates in Coorg and Sakleshpur in Karnataka, is looking at expanding the plantation in that state with another 100 acres in the near future.
“Generating 30-40 tonnes of production per month, with a manufacturing capacity of one tonne per hour, the company is ready to augment its production driven by the market demand,” concluded Subramanian