RedSeer Consulting’s Covid-19 Impact Leadership Index (CILI) research notes Licious has further strengthened its position as a trusted food brand. This is evident from the 3X growth in demand across markets. However, this time around the brand not only fulfilled the usual parameters of being the safest, high-quality product, but went a step further to emerge as the ‘Most Empathetic’ e-grocery platform during the pandemic as per the firm. According to the leading research firm’s analysis conducted on a sample size of 7,000+ consumers across India during May-June 2020, the brand bagged the top ranking for excellence in driving high customer satisfaction. Despite the prevailing socio-economic challenges, the Bengaluru-based brand showed the highest levels of service empathy, health empathy, and social empathy to its customers. Commenting on the recognition, Abhay Hanjura and Vivek Gupta, founders, Licious, said, “The CILI rating is an encouraging validation of our efforts to build India’s most loved meat and seafood brand. Building a brand is the labour of love! While an augmented growth data is certainly a must have, it is not the only aim that we pursue. Once the new normal took over our lives, our singular aim was to ensure that our consumers are not deprived of the simple pleasure of a hearty, home-cooked, great quality & safe meal.” “Food has emerged as the great unifier during this time and the brand took upon itself the onus of having the favourite cuts of meat and seafood home-delivered to everyone who asked for it. We weathered several supply chain and logistical challenges, but did not let that be a hindrance. After all, a brand is only as good as the last consumer feedback- this research report tells us that we are on the right path,” they added. Currently, the brand is present in Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai. The plan is to establish a national presence as India’s first omni-channel brand to revolutionise the way Indians buy and consume meat.
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