Lite Bite Foods concludes 2023 with an impressive stride, unveiling 10 new launches across India in December. This marks a significant expansion, notably venturing into tier 2 cities which includes Kochi, Mohali and Faridabad. The company emerges as a dominant force within the F&B industry, leveraging these recent launches as pivotal milestones in their ascent to prominence. With a forward-thinking approach and an unwavering commitment to innovation, LBF has positioned itself as an industry trailblazer.

LBF stands tall as one of India’s largest and most innovative F&B retail companies. Since 2002, it has revolutionised the industry, blending traditional and contemporary concepts seamlessly. It has entrenched itself in key cities like Delhi NCR, Chennai, Mumbai, Pune, Bengaluru, Kochi, Ahmedabad, Indore, Lucknow, Kanpur, Mohali, and internationally in Singapore, Washington DC, Abu Dhabi, Dubai and Bangkok. Presently, they operate 44 Punjab Grill outlets, 17 YouMee outlets, 32 Street Food by Punjab Grill, and 27 Asia 7 establishments.

The expansion into key markets like Bangalore, Kochi and Gurgaon and the successful establishment in tier 2 cities underscore LBF’s agility and strategic prowess. This series of launches not only strengthens their market presence but also solidifies their reputation as a formidable player, consolidating their stance as a trendsetter in the ever-evolving culinary landscape. YouMee’s expansion into tier 2 cities brings the delightful taste of Sushi, Dim Sums and Ramen, spreading joy to every corner of those urban areas.

Rohit Aggarwal, director, Lite Bite Foods Pvt Ltd, said, “Lite Bite Foods stands as a frontrunner in the F&B industry, setting new benchmarks through remarkable expansion and groundbreaking launches. Our relentless pursuit isn’t just about growth; it’s a commitment to redefining culinary experiences. Each launch signifies our dedication to pushing boundaries and creating exceptional moments.”

LBF’s commitment to innovation, empowered by a dedicated team, solidifies its position in key markets and global arenas. These strategic moves reflect its commitment to broadening its footprint, tapping into new markets, and catering to diverse demographics. With a focus on expanding accessibility and offering innovative culinary experiences, these launches underscore the company’s vision for widespread growth and customer satisfaction.The culture of LBF unites every team member toward common goals, fostering collective growth and achievement.