KFC’s India Sahyog has unveiled a new chapter for the city of Hyderabad. The ongoing pandemic and repeated lockdowns have left local food businesses in the city struggling to continue operations and adapt to the new normal.

After a successful run of the programme in Delhi and Bangalore, KFC’s India Sahyog, in association with Food Safety and Standards Authority of India (FSSAI), and National Restaurant Association of India (NRAI), will impart expertise and entrepreneurial support to select 100 local restaurants, food joints and eateries in Hyderabad.

The India Sahyog programme entails specially framed training modules on several facets of the restaurant business. Formulated to assist participating restaurants in recovering their businesses, it encompasses training modules on Enhancing Sales and Customer Service, Food Safety, Hygiene, Improving Profitability, and Sanitation. Participants would be given a certification by FSSAI, NRAI and KFC India upon finishing of the modules.

In the past, the company has pioneered a street food vendor training programme in association with FSSAI, training over 1500 street food vendors across 4 states on food safety parameters. In addition, the brand also undertook a Food Safety Officers capability enhancement programme along with the State Food Safety Authorities.

Samir Menon, managing director, KFC India, said, “The restaurant business sector plays an essential role in the economy of a country, including the small and medium-sized restaurants. As a leading QSR brand that is growing with India, it is our responsibility to empower local businesses; this forms an integral part of our commitment towards the community we operate in. KFC’s India Sahyog initiative builds on the brand’s global commitment to lend entrepreneurial support to small food business owners, thereby augmenting the growth of the food industry in India.”

Jayesh Ranjan, Telangana principal secretary, ITE&C department, said, “KFC India is beginning their next chapter of KFC’s India Sahyog programme in the IT city of Hyderabad. We all have witnessed the distress imparted by the pandemic on an individual as well as at an industrial level. In light of this, the Telangana Government ran a targeted programme to digitise local kirana stores and it gives us immense pleasure that a leading QSR brand like KFC India has similar goals and has come forth to support the local food industry in Hyderabad. It is delightful to see that the brand has made it their endeavour to support local food businesses and help in their business revival. We welcome the brand in the city and extend our support to work together on such empowering initiatives.”

Dr K Shankar, director, Office of the Commissioner of Food Safety, directorate of Institute of Preventive Medicine, Public Health Labs & Food (Health) Administration of Telangana, said, “We are happy to welcome KFC to train the personnel at our restaurants and our promise is that Government will work hand in hand in supporting KFC at every step. Thank you to all the senior leaders at KFC for encouraging the restaurants in the Telangana state to be and do better through this programme.”