To simplify their cooking experiences, Griffith Foods has launched a new line of sauces, specially customised to cater to the Indian market. These culinary-inspired sauces are authentically produced to deliver made-from-scratch quality and flavours that are popular among Indian consumers and are sure to exceed their expectations.
India’s Food Service Industry is one of the largest in the world and its output is expected to reach $535 billion by 2025-26 – which means an increasing global population will have a greater demand for food in 2030. At the same time, greater differentiation will be required due to an ageing population and individualisation.
Culinary innovation is more important than ever to meet the evolving needs of today’s restaurant patrons. The brand has perfected the integration of consumer insights into culinary arts, food science and sensory science, to deliver best-in-class products and solutions. The new range of sauces is sure to hit the consumers’ taste buds with flavours ranging from innovative to popular variants to must haves.
Talking about the food industry, the QSR segment itself grew by 17.27% during the FY 2016 – FY 2020 period and is expected to reach Rs 827.63 billion by FY 2025. The increase in food consumption by QSRs as well as Hotels, Restaurants, Fast Casuals, Travel & Entertainment, Caterers & Cafes is becoming one of the most prominent features of food transformation under the background of rapid urbanisation in India. With such rapid development, Foodservice operators need easy to execute product solutions that will amplify their dishes and take their customers on a sensory adventure.
Adhering to the growing demand for sauces & dressings (India’s seasonings, dressings and sauces market is projected to grow from Rs 217 billion in 2021 to Rs 290.6 billion in 2026, at a compound annual growth rate (CAGR), of 6.0 percent. In the B2B space which contributes 35% of the total sauces and dressing market, the brand launches customised solutions for the QSR segment as per their needs.
To specially cater to the HoReCa channel i.e. Hotels, Restaurants, Fast Casuals, Travel & Entertainment, Caterers & Cafés, Custom Culinary (a wholly owned subsidiary of Griffith Foods), is all set to launch its range of Master’s Touch & Chef’s Own line of sauces like Mexican Chipotle Sauce, Naga Jolokia Sauce, Creamy Alfredo Sauce, Makhani Gravy Base, Pink Blush Sauce, Basil Pesto Sauce, All Purpose Tomato Base, Schezwan Sauce, Bhuna Gravy Base, Mango Habanero Sauce & Guntur Hot Sauce.
Keeping true to the food, these products are curated to provide an extra edge to the Chef’s dishes with an authentic taste & flavour while saving their time, cost & effort on innovation. All Custom Culinary products are minimally processed with no added artificial ingredients and will be available to customers pan-India through the company’s extensive & well-connected distribution channel.
Created by culinary experts established state-of-art manufacturing facilities in Bangalore, the sauces, dressings and gravies are crafted to deliver innovation, authenticity and convenience.
Dhiren Kanwar, president and managing director-India and the Middle East, Griffith Foods, said, “Griffith Foods establishment will benefit Foodservice operators-QSRs, HORECA (Hotels, Restaurants, Fast Casuals, Travel & Entertainment, Caterers & Cafés), across the food Industry to delight their customers with tasty delicacies but also aid in business scalability opportunities for players in India. The global food organisation is expected to see more momentum in its product adoption due to multiple reasons.”