The company decided to geographically diversify its business as per the expansion plans made for 2022. Kolkata, one of the most populated cities of India with high consumption of poultry products is chosen by the leadership team of the company to tap the market potential. With this expansion strategy, consumers in eastern India could benefit from their products, as they claim that they never compromise the quality of their eggs that pass on through 11 quality-checks. This expansion will also encourage and assist local farmers in upgrading their lifestyles.
All retail stores, as well as e-commerce sites like BigBasket, Instamart, Zepto, Blinkit, and others, will stock the farm-fresh eggs of the company. The brand has already got huge recognition in North India and is now keen to penetrate deep into the east. With a close to 20% market share in Delhi-NCR making the brand market leader in the branded business, the brand reached annual revenue of Rs 32 crore in the last fiscal and expected to grow multifold by the end of March 2023.
The company sells over two lakh eggs per day and over 60 lakh eggs per month through physical and online retail formats. On the other hand, it helps farmers of North India with more than 50% incremental income. The brand entered the South Indian market a few months ago and is keen to become India’s most popular egg brand. Its presence in Kolkata will further improve its overall market share and facilitate in winning the unicorn tag.