Danone Invests in Ready, Set, Food! To Support Food Allergy Prevention

Ready, Set, Food!, which offers daily supplements to prevent childhood food allergies, has raised $3 million in a second funding round led by Danone Manifesto Ventures, entrepreneur Mark Cuban and AF Ventures (formerly AccelFoods). The Los Angeles-based company offers a daily supplement that it claims gently and safely introduces babies to peanut, milk and egg in order to help prevent food allergies. Adding a daily packet of Ready, Set, Food! to a baby’s breast milk, formula or food, can reportedly reduce the risk of developing food allergies by up to 80%. Founded in 2017 by a team of physicians, medical experts and parents, the company’s early allergen introduction system is paediatrician-recommended. With its funding, the company says it will continue its work to prevent 200,000 babies every year from developing severe food allergies to peanut, egg and milk. Ready, Set, Food! continues to enhance and innovate its product portfolio. Most recently, it launched new Peanut Only and Peanut + Egg early allergen introduction systems to provide parents with more options to benefit children with existing diagnosed allergies. “We founded Ready, Set, Food! to educate and bring awareness to parents everywhere that through early allergen introduction, we could significantly reduce the risk of developing food allergies,” said Daniel Zakowski, CEO and co-founder of Ready, Set, Food! He continued: “We are thrilled to be partnering with Danone Manifesto Ventures and Mark Cuban to bring critically needed attention to food allergies. Danone is one of the world’s top infant nutrition companies and we look forward to leveraging our strong relationship with the Danone Manifesto Ventures team and Mark Cuban to further our work towards helping to prevent babies from developing most severe food allergies.” Laurent Marcel, CEO of Danone Manifesto Ventures, added: “Health starts from the early days of life and as a result, we are excited to partner with Ready, Set, Food! and join them on their mission to reduce food allergies through the early introduction of simple, high-quality food allergens.