Raksha Bandhan, a festival that celebrates the bond between a brother and sister and how even after all the ginormous fights, they still stick their neck out for each other. But in the last few months, all of us have been impacted by Covid-19 in one or the other way. Be it out of fear or care, everyone has been taking precautions about social distancing. As a result, relationships have evolved and bonds have become stronger. While we have come closer to our loved ones as we have not met many of them since long and who would understand it better than Daawat, which celebrates relationships in their truest sense!
This Raksha Bandhan, all the brothers would be eagerly looking forward to seeing their sisters who stay away and sisters would be even more anxious to tie rakhis. However, in the current situation, the true meaning of Raksha Bandhan is very different. This year, distance is the best protection one can provide to their siblings.
With this thought, Daawat celebrates the unbreakable bond of siblings through the video, themed around ‘Khud ki raksha karke apno ki raksha karein’.
Speaking about the campaign, Ritesh Arora, India & Far East, business head, LT Foods, said, ‘Through this campaign we want to indicate the true and different meaning of Raksha Bandhan. Also, keeping in mind the current situation, precautions and safety plays a crucial role and that’s how we came up with ‘Khud ki raksha karke apno ki raksha karein’, as in the end the bond of love and relationships matter the most
News & Updates
McDonald’s India- North and East launched its latest TVC …
Read More
Read More
GapMaps releases first Fast Food and Quick Service Restaurant Retail Network Report in India for 202
GapMaps, a cloud-based data intelligence platform used by brands …
Read More
Read More
Experience the magic of mangoes like never before. Blue …
Read More
Read More
The FSSAI has extended the implementation of the FSS …
Read More
Read More
Get ready for an unforgettable Father’s Day celebration at …
Read More
Read More
Simpli Namdhari’s, India’s only 100% vegetarian omnichannel retailer, left …
Read More
Read More
In today’s world, the need for sustainability has become …
Read More
Read More
Leads Connect Services, a premier agritech data, risk management, …
Read More
Read More
A cheese dairy plant in Mayenne was experiencing various …
Read More
Read More
Electrolytes are minerals such as sodium, potassium, magnesium, and …
Read More
Read More
It’s truly very difficult in this full of activity life to
listen news on Television, so I simply use world wide web for
that reason, and take the latest news.
Great delivery. Outstanding arguments. Keep up the good spirit.