The US is the 50th market to launch Coca-Cola with Coffee, which was initially piloted in Japan in 2018. A statement from Coca-Cola claims that each country tailors the Coca-Cola With Coffee recipe and packaging mix to meet local tastes.
The US version will feature standard and zero sugar flavours, with five variants in total. Coca-Cola with Coffee is available in three flavours – dark blend, vanilla and caramel – and its zero-sugar counterpart comes in dark blend and vanilla.
All five varieties feature a blend of signature Coca-Cola and Brazilian coffee, are shelf-stable and contain 69 mg of caffeine per 12-oz can.
Brandan Strickland, brand director, Coca-Cola Trademark, said: “Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.”
He continued: “While other categories including energy drinks have ventured into zero-sugar territory, RTD coffee hasn’t because many offerings are dairy-based. So we see this as a major whitespace opportunity.”