Quoting the highlights of the Indian Homemakers’ Entrepreneurship Report 2021, Britannia too stated that 62% of homemakers have dreams & aspirations to start a business of their own. The primary drivers for these homemakers who aspire to set up their own business desire to be financially independent which is 60% and the ability to contribute financially to the family which is 53%.
To support these aspirations, participants will be able to access a set of digital skilling resources from Google. These digital resources are available in six languages – Hindi, Telugu, Tamil, Kannada, Bengali and English, according to Britannia.
Bringing to light the season highlights and launch of the Britannia Marie Gold My Startup contest 2021, Vinay Subramanyam, vice-president, marketing, Britannia Industries, said, “Marie Gold is a brand that has intimate connections with India’s homemakers. We laud them for being
the emotional anchor and an all-time go-to person in every family. We firmly believe that the progress the country has made sits on the bedrock of contributions and sacrifices made by the homemaker.”
He added, “Britannia Marie Gold recognises the growing, inner aspirations of homemakers to do more with their potential and is committed to be the ‘everyday fuel’ for homemakers in this bid. That’s why we are happy to launch the third edition of Britannia Marie Gold My Startup. We are delighted this time to collaborate with Google to help skill homemakers in the use of technology to gain better market access, expand customer base, access finance and other resources. Together, we really hope to be the wind behind the wings of every ‘homepreneur’ out there.”
Commenting on the association with Britannia, Sapna Chadha, senior marketing director, India & South-East Asia, Google, said, “Opportunity and inclusion are at the core of everything we do at Google. Through our products and programs, we have supported millions of women in India to leverage digital tools to generate income and livelihood, and we know that helping women to embrace entrepreneurship opportunities through digital has a transformative impact on them and their families, the community, and the local economy. We are pleased to provide our digital skilling resources to aspiring women entrepreneurs participating in Britannia’s important program and wish every one of them success.”
Britannia successfully ran across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro entrepreneurial skills for social and economic self-reliance