Biggies Burger, India’s oldest and largest homegrown burger chain, has announced plans to expand its presence in tier II and III cities across the country. The company currently has over 130 stores in 28 cities across 14 states in the country and aims to increase its store count to 350 by the end of 2024. Its expansion will be focusing on expanding in tier II and III cities owing to the growing demand in these geographies.
As part of its expansion strategy, Biggies Burger will be launching Bigg Café, a first of its kind burger café. While the brand aims at increasing its store count to 350 with its presence in tier II and III cities, among them the brand plans to open 50 cafes this year all of which would be in Bengaluru. The burger chain also aims at converting its existing Burger stores to café format soon in addition to having atleast 90 percent of its upcoming stores in cafe format.
It has also introduced a franchise program that will enable entrepreneurs to start their own QSR chains with the company’s support and guidance. Biraja Rout, founder of Biggies Burger himself being a techie turned foodpreneur, its franchise programme aims at creating more foodpreneurs in the country regardless of their background and experience running QSR business.
Rout said, “We see tremendous potential in tier II and III cities, where there is a growing demand for global QSR food options with an Indian touch for it. With a great deal of demand for our stores in these locations, we are confident that we can meet this demand and offer customers the same quality, taste, and value that they have come to expect from our brand
Biggies Burger Announces Plans to Expand in Tier II & III Cities Across India
