The Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets the brand currently has 98 processing plants across the country, will add another 15 new units in FY24, to achieve a count of 113.
Led by the objective to bring the brand closer to consumers and suppliers (dairy farmers), it will leverage the shift from unbranded to branded products in its new launches as well as existing products. The category includes milk shakes, curd, sweets and bakery products, while protein-based buttermilk, lassi, probiotic chocolates ice-creams and cheese are also in consideration.
GCMMF has lined up Rs 3,000-4,000 crore investment on capacity expansion and new initiatives. It currently has an installed capacity of 470 lakh litres per day across its 98 processing plants, wherein it envisages capacity expansion by 30-40 lakh litres per day in the next two years.
GCMMF hopes to add Rs 8,000-Rs 10,000 crore to its topline, as the co-operative aims to achieve Rs one trillion by FY26.