Plant-based brand Alpro has expanded its Big Pot range in the UK with the addition of a 100% oat-based yogurt alternative. According to Alpro, Absolutely Oat is a source of fibre and is naturally low in sugars and fat. It is also said to contain natural cultures. “Oat drinks are now a firm favourite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020,” says David Jiscoot, marketing director for Alpro UK & Ireland. “Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen. “As well as being rich in fibre, Alpro Absolutely Oat is made from 100% European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets. It’s the ideal choice for a delicious, nutritious breakfast – or to enjoy as a snack in the afternoon.” Alpro Absolutely Oat is available, for a MRSP of £1.99 per 350g pot, from Tesco stores nationwide.
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