Alpha Foods has announced a new partnership with KFC that will see its plant-based Chik’n Nuggets available in KFC stores across Hong Kong. The launch forms part of KFC’s “New Era” plant-based series. The fast food chain has been leading trials for incorporating more plant-based and flexitarian items on its menu on a global scale. It has previously teamed up with Beyond Meat to explore its US audience and Cargill to explore the potential of plant-based options in China. Cole Orobetz, president of Alpha Foods, told FoodBev: “KFC Hong Kong turned to Alpha Foods to further grow and expand the plant-based movement in Asia and globally. The pandemic has given rise to a number of people looking to adopt more flexitarian lifestyles, and we’re happy to provide a convenient and better-for-you path to get there. “Our delicious plant-based products are made using a blend of high-quality ingredients that meet the needs of consumers looking for approachable and convenient meal options.” Each set of Alpha Foods’ Chick’n Nuggets contain 12g of non-GMO plant-based protein and is free-from cholesterol or synthetic hormones. Alpha Foods’ recent partnership with KFC forms part of its efforts towards its expansion overseas. Orobetz told FoodBev about its future plans: “We are working with the Green Monday team to enter a number of countries including Singapore, Taiwan, Thailand and China in both food service and retail. There is a lot of opportunity here for a large population base that is increasing their consumption of plant-based foods and we want to be part of the solution.” The partnership comes a few months after Alpha Foods secured $28 million in a Series A funding round led by venture capital fund AccelFoods. Alpha Foods’ Chick’n Nuggets are available to purchase at select locations across Hong Kong.
News & Updates
F1rst Launches TooTLabs, an App that Aims to Bridge the Gap Between Indian Academia and Food Industry
Volunteers Come Together to Initiate Clean-Up Drive with PepsiCo Foundation in Mathura-Vrindavan Supported by Mathura Vrindavan Nagar Nigam (MVNN)
Cargill Marks 35 Years of Indian Operations with Strong People focus Opens two New Workspaces Fostering Collaboration, Innovation, flexi Work Culture Celebrates 75 Years of Indo-US Diplomatic Partnership