Coolberg is India’s pioneering non-alcoholic beer brand, which is popular among millennials and Gen Z for its unique flavours and refreshing experience. Now, GCL wants to leverage this expo to position Coolberg as a trendsetter and expose it to the masses with a positive image. This will really help Coolberg establish the company as a firstcomer in the non-alcoholic beverage sector.
On the other hand, To Be Honest is also set to stand out from GCL’s portfolio. This brand has to offer healthier snacking options, particularly vacuum-fried vegetable chips. What makes them unique is their guilt-free indulgence, as their snack can retain the vegetable’s natural flavours and nutrients. Plus, they also do not contain excess oil typically related to fried products.
There is the Star in the lineup at the end. The company comes with a diverse product range that has something for everyone.
So, this is how GCL’s presence in the broader FMCG segment is going to be strong, as The Indus Food Expo 2025 can be too profitable for them. Let’s see how they can leverage it in their favour.
