Zomato has recently launched a new feature called ‘Gold Powerpacks’ in India for those who wish to try out the feature before signing up for the year-long one. Gold Powerpacks will feature two packs ‘Starter’ and ‘Medium’ and will come with no expiration date. This will allow users to enjoy the benefits as and when they want.
The ‘Starter’ pack will offer three Gold unlocks to avail the benefits — 2+2 on drinks or 1+1 on food — at any partner restaurant across India for just Rs. 300. The same way, the ‘Medium’ pack will offer 10 unlock in just Rs. 700. For the Gold loyalists, Zomato will continue to have an unlimited usage annual pack for Rs. 1,500.
Gaurav Gupta, Chief Operating Officer, Zomato, said, “Zomato Gold is a significant future growth driver and plays a crucial role in our holistic food vision. Our user-base for Gold has reached to 800,000 with 6000+ partner restaurants, within a year of its launch in India. Jakarta and Manila are growing at a phenomenal pace and have 100,000 memberships and 1200+ Gold partner restaurants in little over two months. We also launched it in Auckland last week. As we continue to take it to new countries and continents, we decided to employ the user feedback to further improve the choices for our users, keeping the USP of the product intact.”
Zomato Gold was launched in India in November 2017 across 11 cities and is currently present across 16 cities – Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Jaipur, Ahmedabad, Chandigarh, Kolkata, Chennai, Nagpur, Lucknow, Indore, Ludhiana, Coimbatore and Kochi. Outside of India, it is available across five countries and seven cities.