Zomato, an online restaurant guide and food ordering firm, has launched multi-city food and entertainment carnival, Zomaland. With this launch, Zomato has forayed into experiential events segment.
As per Zomato, Zomaland is going to feature top chefs and eateries from across India. There will be interactive installations and performances from well-known musicians. The company said the festival will also feature things we have seen at other fairs and carnivals — games, photo booths, street performances, and an area
The event, Zomaland will be held across three cities in India, including Delhi, Pune and Bengaluru.
Gaurav Gupta, COO of Zomato, said, “We view ourselves as a food company, which aims at giving users the best food experience – online as well as offline. We believe that if there is an experience to be built around food, Zomato has a significant role to play in making it happen. We also believe that the restaurant channel or out-of-home food cooking theme will be dominant in the future and we are trying to grow that as much as we can. The introduction of Zomaland is a step forward towards our goal of ‘better food for more people.”
Chaitanya Mathur, Global Head of Zomato Live, stated, “Zomaland is the result of months of hard work, dedication, brainstorming and food-sampling. With it, our users will witness all the aspects of Zomato coming to life in the form of a carnival, at a scale never attempted before. Although we are starting with 3 cities, we will extend the joy to many more cities around the world as we move ahead.”