Yellow Tie Hospitality, India’s leading restaurant franchise management company, has introduced ‘Just Falafel’, Dubai’s most popular Lebanese food brand, in India. The first outlet is launched at Pushkar, Rajasthan.
Just Falafel is a quick service restaurant format and is one of the fastest growing brands in UAE. The brand has a presence in the USA, Canada, Turkey, United Kingdom, UAE, Qatar, Bahrain and other Middle Eastern countries.
Mouni Kalra, Franchise Owner, Just Falafel, said, “We are very delighted to bring this authentic Lebanese food brand to the Indian market. Our menu ranges from a wide range of wraps, Bowls, Shawarma extended to
mouthwatering Desserts and Beverages.”
Chetan Kambli, Brand Head of Just Falafel, stated, “There are no big prominent players in the Lebanese food space in India and we aim to fill that gap. India’s tier-2 and 3 cities have immense potential as these cities have big pocket customers with lesser avenues to spend. This is the reason we decided to open our first restaurant in Pushkar, as it has high footfalls of tourists visiting from different parts of the world and Just Falafel will provide them the organized international restaurant concept serving healthy and delicious food.”
Karan Tanna, Founder &CEO, Yellow Tie Hospitality, added, “We are extremely excited about Just Falafel and we feel that Just Falafel can be the destination for Lebanese food. Just Falafel has done fantastic amongst the local population of Dubai and we can’t wait to grow it in India. We are planning to invest 5 million USD in the next 3 year with 50 stores at PAN India level across malls and corporate parks in the next 2 years and 100 stores in 5 years with a focus on tier-2 and tier-3 cities.”