WDS Group and KeyKeg kick-start a closed-loop recycling programme for KeyKegs

Most plastic beverage kegs in the UK are not recycled and often end up in land?ll. To overcome this problem, WDS Group have teamed up with OneCircle to create a circular programme which recycles the basic materials from KeyKegs turning them into new, useable KeyKegs.

Family business keeping plastic beverage kegs out of land?ll

Family business keeping plastic beverage kegs out of land?ll

The programme was launched as a pilot scheme in London and now WDS Group have taken up the baton for the North. WDS Group will collect the used KeyKegs from bars and deliver them to plastic recycling specialist OneCircle, where the KeyKegs are then processed and turned back into KeyKegs .

Lightweight Containers, the company behind KeyKeg, initiated as a packaging producer OneCircle. Together with its customers, beverage distributors and bars, OneCircle is building a community that is eagerly collecting KeyKegs and preparing them for processing. OneCircle, an initiative of the company Lightweight Containers, is responsible for the recycling and transportation of KeyKegs.

WDS Group, a family run wholesale business and distributor in Bury, sees new opportunities with the collection of KeyKegs. Sam Evans, Sales Director: “We estimate that more than 500,000 KeyKegs end up in Manchester alone every year and it is great that we can now use them as raw materials again. It meets a huge need. Many bars and breweries have heard that we are going to process KeyKegs and have spontaneously saved them up. It is clear to them that a lot of plastic ends up in land?ll and they want to prevent that from happening. The time has come to work together with packaging producers on closed loops, and OneCircle is leading the way.”

Annemieke Hartman from OneCircle: “We are very pleased to welcome WDS group to the OneCircle community. WDS group is among the leaders in sustainability and together with OneCircle they are expanding this lead. By reusing the raw materials from KeyKegs we lower the CO2 footprint of their beer to the lowest in the industry.”

In England, OneCircle is building a nationwide collection network. Members of the network collect and crush the KeyKegs into bales. OneCircle collects the bales and transports around 10.000 KeyKegs per truckload to the processing plant.

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