Veeba Foods has forayed into child nutrition segment with its new brand, V-Nourish. This is a scientifically designed wholesome nutritional supplement for kids above five years. This supplement is launched in four variants such as: Choco-Cookie flavour; Strawberry flavour; Badam flavour; and Kesar Pista flavour.
This product is innovated by Veeba Foods’ founder, Viraj Bahl and a team of Veeba research scientists, V-Nourish has over 40 Nutri-Boosters including high protein, micronutrients, prebiotics and probiotics to support growth and development of children. V-Nourish promise a unique product experience with the presence of real fruit chunks and nuts with every sip and is free of any artificial flavours, synthetic colours and added preservatives.
Commenting on the launch of V-Nourish, Viraj Bahl, Founder & MD of Veeba said, “The journey of V-Nourish started with my desire to give the best-in-class nutrition to my children. While we parents are always concerned about our child’s nutrition, they are driven by taste. After 3 years of research & development, we are proud to announce V-Nourish, which perhaps have the highest nutrition in the category. As a parent myself and a responsible food researcher & developer, I can assure you making your child finish the glass of milk will no longer be an everyday struggle.”
The kids’ health beverage market is estimated to be around 7000 crores out of which premium nutrition is growing at 12 percent year on year.
V-Nourish is being manufactured in a new integrated facility in Keshwana, Rajasthan and is spread over 200000 square feet of manufacturing space. The plant currently has around 300 workers engaged in production. V-Nourish is available in modern trade and general trade stores across top 100 cities in the country.