Starbucks is taking beverage innovation to new heights with the simultaneous launch of 134 new, crafted beverages. The aim behind this is to deliver the iconic ‘Third Place’ experience, while strengthening commitment to innovation and coffee passion, the global coffee chain has introduced a new initiative called Starbucks Barista Pride.
With this initiative, where baristas from each Starbucks s
tore will feature a beverage unique to their store, conceptualized and created by themselves. Beverages like Turkish Espresso Praline, Chai White Chocolate Mocha, Winter Chocolate Cream and others will be served in stores across the country.
Veetika Deoras, head of marketing, category, digital and loyalty at Tata Starbucks Pvt. Ltd., said on this initiative, ” “Starbucks is committed to delivering an unparalleled, unique experience for every customer. We are delighted to introduce ‘Starbucks Barista Pride’- a new coffee forward initiative which highlights the exemplary coffee skills of our Starbucks baristas and brings to our customers a wide range of artisanal beverages. At Starbucks, we believe in celebrating each customer’s individual coffee preference and profile. For us each cup of coffee is unique and especially suited to the coffee palette of our customer. With a deep understanding of coffee, our Starbucks baristas personalize each cup to perfection. We are humbled to lead specialty coffee in India and initiatives like Starbucks Barista Pride are a tribute to our customers and reflect the Starbucks 47-year legacy of sourcing, roasting and serving world’s top Arabica coffee.”
The initiative will run across all Starbucks outlets in India until the end of February and it will enable the coffee-lovers to ‘coffee-hop’ and try these curated beverages.