Brown-Forman Corporation, that sells Jack Daniel’s, has elevated its India country director Siddharth Wadia to head India, Middle East and North Africa region.
In his new role, Siddharth will oversee the organisation’s entire operations across sales and marketing, finance and supply chain. “We have built a strong foundation for the company over the past few years and our growth in the IMENA region is a reflection of that,” said Wadia who has spent over two decades in consumer companies including Pepsico , Unilever and Abbott.
He has replaced Robinson Brown, part of the founding family, who has moved to Amsterdam as regional marketing director – Developed Europe.Brown-Forman has picked India as one of the markets for increased investment as part of its global strategy 2025. While India consumed 212.7 million cases of whiskey in 2018, the highest in the world, imported whiskey accounted for about 2% of the overall consumption by volume as Indian-made foreign liquor (IMFL) dominates the segment with relatively low price-tags.